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Creator lab / Development briefs

Test a format.
Keep what works.

Three character-content experiments to develop next. These are unvalidated production briefs, not live video presets or a promise of virality.

Draft · No generation started

The character reveal

An ordinary situation opens on a face the viewer does not expect.

  1. Readable everyday setting
  2. Reveal the original character
  3. One reaction that completes the joke

Prepare

Approved character portrait, full-body outfit reference, scene still and a short performance you own.

Test

Compare two opening beats while keeping the character and payoff fixed. Record completion, shares and preset/guide visits at a similar post age.

Pass the visual review

Identity survives the reveal; no face blending or unreadable action; the payoff works without a long caption.

Working prompt template
Preserve the approved original adult character identity and outfit. In [EVERYDAY SETTING], reveal the character with [ONE SIMPLE CAMERA MOVE OR TURN]. Finish on [ONE CLEAR REACTION]. Match the approved scene lighting and materials. One continuous shot, no extra people or outfit changes.

A separate approved model, current price and visual test are needed before a video format can be offered as a working preset.

Try the existing Crime Film photo look ↗

This related photo look is available now; it does not perform the draft video workflow above.

Draft · No generation started

One character, three outfits

The same recognizable person lands in three sharply different looks.

  1. Establish the signature identity
  2. Change one outfit at a clear beat
  3. Finish on the strongest silhouette

Prepare

One identity anchor, three approved outfit stills and a repeatable pose/camera setup.

Test

Start with a still sequence before attempting video. Compare outfit order while keeping the first frame and ending consistent.

Pass the visual review

The face and body do not change with clothing; hands and seams stay coherent; the transition point is readable.

Working prompt template
Use the approved identity reference. Make [OUTFIT A / B / C] versions of the SAME original adult character, with identical face, hairstyle, proportions, framing, pose and lighting. Change the outfit only. Produce separate approved stills before planning any transition.

A separate approved model, current price and visual test are needed before a video format can be offered as a working preset.

Try the existing PlayStation 2 photo look ↗

This related photo look is available now; it does not perform the draft video workflow above.

Draft · No generation started

Two characters, one bit

Two distinct original characters react differently to the same tiny problem.

  1. Introduce both silhouettes
  2. One character creates the problem
  3. The other lands the reaction

Prepare

A separate approved identity sheet for each character, one shared scene and a permitted two-person performance.

Test

Test whether viewers can identify both characters and understand their roles before making a longer collaboration.

Pass the visual review

Faces and wardrobes do not swap; each person stays in the intended screen position; the interaction remains legible.

Working prompt template
Character A identity reference: [A]. Character B identity reference: [B]. Keep each original adult face, hairstyle and outfit distinct. In [SHARED SETTING], A performs [SIMPLE ACTION] and B responds with [REACTION]. Maintain their assigned screen positions and the approved camera framing. Do not blend identities or exchange clothing.

A separate approved model, current price and visual test are needed before a video format can be offered as a working preset.

Try the existing Tooncore photo look ↗

This related photo look is available now; it does not perform the draft video workflow above.

Bring a character of your own.

Start with the free guide and tell us which format you want to test with the founding group.